Compared with the selling price of Apple's official website, at present, iPhone 11 of online channels such as Jingdong, Taobao, Suning, etc. have adopted different price reduction measures, and the maximum price reduction has reached 20%. For example, the 64G-capacity iPhone 11 sold online by Suning is priced at 4,999 yuan, which is 500 yuan cheaper than Apple's official website. The 64G-capacity iPhone 11 Pro Max is priced at 7,499 yuan, which is up to 1,600 yuan cheaper than Apple's official website.
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The price of Jingdong's 128G-capacity iPhone 11 is 5,999 yuan. Although the price is the same as Apple's official website, the platform has included a coupon of 500 yuan and 500 yuan, with a discounted price of 5499 yuan.
In addition, other online channels, including Gome, Dangdang, Taobao Tmall, etc., have different discounts on iPhone prices. Analysts believe that the new round of iPhone price cuts is partly because of the removal of inventory during the epidemic, and partly for the preparation of Apple's upcoming new phones.
In addition to price differences, what are the differences between official website purchases and third-party platforms?
1. Quality assurance. Even in some well-known e-commerce platforms, there have been cases where users buy second-hand iPhones. But buying in the Apple Store online store can eliminate a series of problems from the roots, such as fakes, replacement accessories, and second-hand equipment.
2. Educational discounts. When buying products such as iPad or Mac on Apple's official website, college students and related personnel can enjoy educational discounts. In addition to the regular discounted education prices, Apple's official website will launch more rebates between July and September each year. School discounts, generally speaking, you will get Beats Solo when you buy an iPad or Mac. However, there is no discount for the iPhone, which is not much advantageous compared to third-party platforms.
3. Still new. In order to stimulate sales, Apple has launched a very powerful Trade In exchange program in the past two years. For users who have an old iPhone, the official website provides a more time-saving and labor-saving method for trade-in services. multiple choice.
4. Personalized customization. Apple's official website also provides many exclusive accessories to choose from, and it is also easy to purchase AppleCare + services. At the same time, iPad, AirPods, iPod touch and the second generation Apple Pencil also support laser engraving, which can customize custom text and patterns.
5. Return policy. In general, most of the third-party e-commerce platforms selling iPhones have a unified return policy: Unopened iPhones can be returned within 7 days and exchanged within 15 days. Activated iPhones cannot be returned within 7 days without reason. However, if any equipment purchased on Apple's official website is not satisfactory after the purchase, it can return the intact goods within 14 natural days from the date of delivery to obtain a refund. Even if the iPhone is activated after power-on, you can apply for a return within 14 natural days.
