Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Thursday, 19 March 2020

Apple releases new iPad Pro: "Yuba" dual camera and keyboard with trackpad

On the evening of March 18th, Beijing time, Apple just updated its official website and officially launched the 2020 iPad Pro. After almost two years, the iPad Pro has finally been updated. The new iPad Pro is equipped with the A12Z bionic chip and is equipped with dual camera.
 At the September 2018 new product launch conference, Apple released the full-screen iPad Pro, which is a full-screen iPad from Apple.
In terms of appearance, the 2020 iPad Pro is not much improved compared to the 2018 model, and the screen size is also consistent. It is still available in silver and deep space gray. The new iPad is equipped with 11-inch and 12.9-inch displays, P3 color gamut support, and a refresh rate of 120Hz. The full screen design is still a very modern design today.
A12Z chip brings stronger performance
 A whole year last year, Apple did not release a new iPad Pro. As a result, the iPad Pro has remained in 2018, and it is also equipped with an A12X chip that is one generation later than the current one. It is still the most powerful one among all iPad lineups. After nearly two years, the 2020 iPad Pro has finally been updated.
The 2020 iPad Pro uses the new A12Z Bionic chip. Apple said that the new A12Z Bionic is designed to respond to various tasks, and running professional apps is its strength.
Apple officially claims that it has 8 CPU cores and 8 GPU cores, one more GPU core than A12X, which can provide stable performance for 4K video editing, 3D design and augmented reality. In addition, Apple has strengthened the thermal design of the SoC, so that this processor can run longer at the highest performance, with a nominal battery life of 10 hours.
In terms of connectivity, the iPad Pro has also been enhanced, it supports Wi-Fi 6, and the cellular model supports gigabit LTE network access.
Added ultra wide-angle lens
All previous series of iPads were rear-mounted single-shot. This is the first time that the more mature camera system on a mobile phone can be transplanted to the new iPad Pro.
The new iPad Pro consists of two lenses. One is a wide-angle standard lens with 12 million pixels and a maximum aperture of f / 1.8. The other is an ultra-wide-angle lens with 10 million pixels and a maximum aperture of f / 2.4. Two lenses Both support 4K @ 60fps video shooting.
5 microphones are designed on the fuselage
There is also a major upgrade to the rear lens module, which brings a better radio microphone. The new iPad Pro has 5 microphones on the body to meet professional needs.
Newly added optical radar
A new optical radar (LiDAR) sensor is added to the new iPad Pro (next to the two cameras), which Apple calls the "LiDAR Scanner", which can collect depth information and provide it for ARKit for iOS and other applications that require depth information Relevant data to help them achieve richer functions.
Keyboard with trackpad
In iPadOS 13, Apple added support for mice, and this time, they introduced accessories that can use related features, a new smart keyboard with a touchpad, and support for backlighting, which can also make iPad Pro productive. A lot higher than before.
This keyboard is also a small stand that allows the iPad Pro to be suspended. A USB-C interface is designed on the shaft, which can be used to charge the iPad Pro. Will be available in May.
Starting at 6229 yuan
Price and time to market
The 11-inch 128GB version of the iPad Pro starts at 6,229 yuan; the 12.9-inch 128GB version of the iPad Pro costs 7899 yuan. For the smart keyboard, the 11-inch version is priced at 2399 yuan, and the 12.9-inch version is 2699 yuan. The new iPad Pro has already opened appointments abroad, and domestic needs to wait for approval.
Summary and purchase suggestions:
This time the iPad has significantly improved the lens module, which is hardly ever in iPad history. In the past, people would think that taking photos with a tablet is not as convenient as using a mobile phone, but Apple obviously hopes that the iPad Pro will have more possibilities for taking photos.
Accurately, this update, most of Apple's layout is in advance for AR creation, and more for AR technology services.
The new "Yuba" dual camera certainly improves the camera, but whether you will use the iPad Pro to take pictures should also be weighed.
After the launch of the 2020 iPad Pro, the price of the old iPad Pro will definitely be reduced. If you have no high demand for taking photos with the iPad, it is just simple video entertainment. Consider the more cost-effective old iPad Pro.

Tuesday, 17 March 2020

Apple's new patent shows that the magic mouse can change the shape according to different users

Long-time computer users need a mouse that fits their hands if they want to work comfortably for long periods of time. If the size and style are wrong, using key peripherals such as the keyboard and mouse for a long time may cause repeated strains and other consequences. Apple Corps on Tuesday received a patent from the United States Patent and Trademark Office called a "mouse with a reshaped enclosure." In this patent, Apple proposed the idea of ​​using a mouse for all users, this mouse can change the actual size according to user needs.
This patent describes how a mouse has a housing containing a hinged member, the outer surface of which is placed on the palm of the user. An actuator is contained within the housing, the actuator being attached to a hinged member to push and pull the mouse between different positions. By articulating the housing, the curvature and height can be adjusted to meet user preferences, which can also make the mouse thinner, making it easier to store and transport than a normal round mouse.
To ensure structural integrity, the shell can be composed of overlapping parts, thereby eliminating possible gaps that may pinch fingers or weaken the overall structure when compressed. Although this connection can be applied vertically, Apple Inc. also hinted at the possibility of a wider mouse. The side slide-out section is again controlled by the actuator and can be ejected to various positions to accommodate greater grip. And these pop-up elements can still be contained in the entire case, which means that the mouse can maintain a smooth appearance without gaps or holes, while still being able to change its size.
The actuation system can take many forms, including a scissor mechanism, a rotating motor with extended struts, a multi-segment actuator for better control of size, and even a magnet-based actuator. Apple submits a large number of patent applications every week, but cannot guarantee that the concepts described will appear in future products or services. iSimu.com, is a global Used Digital trading platform, the main business is original used mobile phones, such as Apple, Huawei, Samsung, TECNO, itel, Infinix, etc.

Not afraid of Apple innovation, just afraid of its price reduction

Not afraid of Apple's big innovation, it's afraid of Apple's big price cut. The large-scale real incense scene after the iPhone 11 was released in China last year confirms this. Of course, this principle is not only established domestically, but it seems to be applicable abroad. According to foreign media reports, in January and February of this year, iPhone shipments in the Indian market surged 55% year-on-year, with the iPhone 11 and iPhone XR, which were the new low-priced products, as the main promoters.
In the early years, the high pricing of the iPhone due to high tariffs and high costs was difficult in the Indian high-end market. At the same time, due to the aggressive ultra-low pricing strategies of domestic manufacturers such as realme and Xiaomi in the Indian market, its old models were also difficult to occupy in the mid-range market Have the upper hand.

IPhone 6s opens in India

However, as Foxconn and Wistron set up factories in India to realize localized foundries, and the expansion of ancient models such as the ultra-low-priced iPhone 6s, the barrier to entry for the iOS system has become very low, and Indian consumers I also increasingly recognize the experience of the Apple phone. Given that India's 5G construction has not yet fully started, it is difficult for domestic manufacturers to show their 5G advantages in the Indian market for a long period of time, which gives Apple iPhones, which are relatively weak in 5G, a huge opportunity. The continued growth of India's economy and the gradual affluence of the people will lead to more people considering Apple phones.
Relatively cheap iPhone 11 is selling in India
As the Indian market's share of Apple's revenue gradually expands, Apple has also begun its plan to establish a direct flagship store in India. At the end of February, Apple CEO Cook said that he plans to open the first direct flagship store in India by the end of next year. Cook said: India is a country with a vibrant and large population base, and I strongly believe that Apple has market opportunities in India. However, although Cook is confident that India will become the next Chinese market, it is still unknown whether he will do so!

Thursday, 5 March 2020

New patent shows Apple foldable iPhone or iPad has a flexible case

A patent granted by the U.S. Patent and Trademark Office on Tuesday shows that a foldable iPhone or iPad produced by Apple Inc. can include a flexible case that protects the screen and hardware of a mobile device while also meeting the strict requirements of opening and closing. In the patent, Apple suggests using a flexible cover layer and a flexible display layer that are coupled to each other within the same device. The two layers are configured to be able to move between two different configurations when folded and unfolded, with the cover layer that bends at a particular point called the "foldable area".

The foldable area of ​​the cover can be created using ceramic materials such as glass, metal oxide ceramics or other ceramic materials. In some cases, the cover layer may consist of a continuous layer of ceramic material, providing an impact or scratch resistant surface. The continuous layer portion may be processed to have a variable thickness so that it can be folded at a specific point. This may also include adding bump features on the inside or outside to allow the material to move and filling the softer material to provide some support while still maintaining ductility.
Similar relief features can be added to the substrate of the display, enabling it to fold along specific lines. Similarly, to maintain strength, a transparent filler can be added to the relief cut, but the material must have an optical refractive index that matches the refractive index of the substrate. In short, this is a glass substrate with an embossed portion filled with transparent plastic or silicon dioxide. The relief structure and filler are used to cope with compressive stress. The relief removes the material and leaves space, which allows the screen to move more freely.
Apple submits a large number of patent applications every week, but the patent cannot guarantee its appearance in the final product or service, but it does indicate that Apple has been developing development work related to folding displays.

Tuesday, 3 December 2019

Apple failed to get a class-action lawsuit over a design flaw in the MacBook's butterfly keyboard dropped

On Monday, apple sought to dismiss a class-action lawsuit filed by MacBook owners. The plaintiffs allege that the company was not only aware of the design flaw, but also took steps to conceal it from potential buyers. In a ruling issued in SAN jose, California, U.S. district court judge Edward Davila said apple had failed to make a convincing case against five related lawsuits.

The plaintiffs filed a number of claims related to MacBook models made in 2015 and MacBook Pro models made in 2016. Apple claims the butterfly keyboard design is thinner, faster and more robust than the traditional scissors keyboard.

The reality, however, is that a small number of users find that this important component is vulnerable to failure during normal use. Apple's butterfly keyboard can in some cases fall into a small amount of dust or debris, impeding the proper use of the keys, the lawsuit says.

As a result, certain keys can be unresponsive, duplicate characters, or even sticky when pressed. Apple said it was aware of the bug but continued to sell the faulty MacBook, so the plaintiffs claimed the company was responsible.

In its rebuttal, apple said it had offered users a viable solution to the problem, including a variety of self-troubleshooting methods and a repair plan initiated in 2018. Earlier this year, the project also covered the 2018 MacBook Pro.

Apple argues that it has taken appropriate remedial action under the CLRA, and that if the plaintiffs pay for repairs to the keyboard, they will be able to replace it free of charge or request a refund.

But the plaintiffs argued that the company's "voluntary" remedies did not address the core problem. Because it still USES the same parts to replace the defective hardware and does not compensate the user for any other expenses incurred during maintenance.

Earlier this year, Reuters reported an update on the case. Apple appears to be trying to shake off the negative side of the butterfly keyboard, as its latest 16-inch MacBook Pro switches back to a more traditional clipped keyboard design.

In the end, the plaintiffs are seeking damages and legal fees, public disclosure of flaws in the keyboard design and the cost of replacing laptops.