Tuesday 17 March 2020

Not afraid of Apple innovation, just afraid of its price reduction

Not afraid of Apple's big innovation, it's afraid of Apple's big price cut. The large-scale real incense scene after the iPhone 11 was released in China last year confirms this. Of course, this principle is not only established domestically, but it seems to be applicable abroad. According to foreign media reports, in January and February of this year, iPhone shipments in the Indian market surged 55% year-on-year, with the iPhone 11 and iPhone XR, which were the new low-priced products, as the main promoters.
In the early years, the high pricing of the iPhone due to high tariffs and high costs was difficult in the Indian high-end market. At the same time, due to the aggressive ultra-low pricing strategies of domestic manufacturers such as realme and Xiaomi in the Indian market, its old models were also difficult to occupy in the mid-range market Have the upper hand.

IPhone 6s opens in India

However, as Foxconn and Wistron set up factories in India to realize localized foundries, and the expansion of ancient models such as the ultra-low-priced iPhone 6s, the barrier to entry for the iOS system has become very low, and Indian consumers I also increasingly recognize the experience of the Apple phone. Given that India's 5G construction has not yet fully started, it is difficult for domestic manufacturers to show their 5G advantages in the Indian market for a long period of time, which gives Apple iPhones, which are relatively weak in 5G, a huge opportunity. The continued growth of India's economy and the gradual affluence of the people will lead to more people considering Apple phones.
Relatively cheap iPhone 11 is selling in India
As the Indian market's share of Apple's revenue gradually expands, Apple has also begun its plan to establish a direct flagship store in India. At the end of February, Apple CEO Cook said that he plans to open the first direct flagship store in India by the end of next year. Cook said: India is a country with a vibrant and large population base, and I strongly believe that Apple has market opportunities in India. However, although Cook is confident that India will become the next Chinese market, it is still unknown whether he will do so!

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